- This topic is empty.
آبان ۲۹, ۱۳۹۹ در ۱۰:۴۳ ق.ظ #7440Dee Louviereمیهمان
Hidden in Plain Sight
How to Find and Execute Your Company’s Next Big Growth Strategy
by Erich Joachimsthaler
- Language: english
- Release date: April 16, 2007
- ISBN: 9781422101650 (1422101657)
- Format: hardcover, 253 pages
- Author: Erich Joachimsthaler
- Genres: business
- Publisher: Harvard Business Review Press
About The Book
Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one’s entire music library.
This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people’s consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples’ lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, Hidden in Plain Sight offers you a new approach to identifying and executing your company’s growth strategy.
MOBI ebook Hidden in Plain Sight Erich Joachimsthaler download for PC on Barnes & Noble. Hardcover Hidden in Plain Sight read. Paperback book Hidden in Plain Sight buy cheap.
MP3 book Hidden in Plain Sight by Erich Joachimsthaler on reader on Audible. Online Hidden in Plain Sight buy iPhone on Booktopia. Hardback ebook Hidden in Plain Sight Erich Joachimsthaler read online.